I’ve been actively tracking the number of Facebook users in Jamaica (via Facebook’s advertising control panel) since April 2010. Based on my latest check, Facebook indicates that there are 980,000 Facebook users in Jamaica, up from 800,000 the last time I checked (in June 2014). And, what does this mean or show???? It shows that […]
According to Facebook.Com’s advertising control panel, there are currently 760,000 Facebook users in Jamaica, and my friend Ingrid Riley recently did a blog post showing the age group of these users. Another long-time friend, Jamie Ranston of CGR/Shift Interactive, recently did a data extrapolation from Facebook’s advertising control panel, showing some interesting details about the devices […]
How often should you send emails to your mailing list? While there’s no hard-and-fast rule/answer here, especially since engagement will vary depending on the type of list, how the email addresses were gathered etc., mail service provider MailChimp recently revealed findings from a study using data gathered from over 45 billion emails sent through its […]
You can no longer market to the anonymous masses. They're not anonymous and they're not masses. You can only market to people who are willing participants. Source - http://bit.ly/1bhL8VESeth Godin
His quote is from 2009, but still very relevant because so many marketers today still think the anonymous masses are tuned in and listening to their messages. Ever heard of ‘social media marketing’? You couldn’t ask for a more targeted group of ‘willing participants’.